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Nursery Websites

Overview

Green Industry Websites designs, builds, and host websites for the entire Green Industry. We have a number of online website tools that we have specifically created for these types of websites. Most of our tools can be used in a variety of ways. Below we have listed some of the tools that we recommend specifically for Nurseries. Since we created all of these tools, we can also modify them further to meet your specific needs.

Designing Garden Center Websites

We start the design process by collecting our client's design preferences. We ask simple questions about the types of designs that they like and dislike. We also incorporate their current marketing and brand material in the design. For Nurseries, it is very important to establish a consistent brand identity. Next, we collect information about our client's customers including demographic and purchasing data. We also evaluate their competitors websites and search engine rankings. After all of this data is collected, we prepare a number of initial design drafts and submit them to the client for review. Once a primary design has been selected, we work with the client to tweak the design until it is perfect.

Recommended Tools

The following is a list of our tools that we recommend for our Garden Center clients.

  • Plant Guide - You can create a custom plant guide based on your inventory.
  • Online Inventory - Our online inventory tools gives you the ability to quickly and easily update your inventory list. Clients can easily view inventory levels on your website. We can also require that website users login before viewing inventory.
  • Bulk Order Forms - A bulk order form allows customers to place orders online for your products. Once an order is placed, an email is sent and the information is saved to our database. We can also send your customers an order confirmation email. It is also possible to collect payment online.
  • Online Payments - Our online payments tool makes it quick and easy for your customers to pay online. Our high performance real-time credit card processing component, handles client side encryption to enable transaction processing from your site. Our payment processing tool supports over 50 gateways / processors including Bank of America, Authorize.Net, PayPal, Google Checkout, QuickBooks, along with many others.
  • Social Media Tools - Use Social Media to inform your customers of specials and new products. Our tools can help to build your following by making it easy to add your business to their Facebook, MySpace, and Twitter accounts.
  • Directions/Map - It is essential that customers can find your business. We offer a variety on interactive map solutions that include the ability to provide driving directions.
  • Product Organizer - The Product Organizer allows you to create product catalogs and add products (including descriptions and pictures) to the website. Visitors to your website will have the ability to click on a catalog (links will be located in the navigation menu) and view all of the products associated to a particular catalog. All of the product information is store in a database and can be easily edited.
  • Marketing Toolchest - The Marketing Toolchest collection of email tools are our most popular. They allow website owners the ability to create a reusable email template and email it to all of the email addresses that they have collected in their own database of leads (LeadTracker). This allows are website owners to easily and quickly communicate with both existing and potential customers free of charge.
  • Contact Administrator - The Contact Administrator makes collecting and viewing customer information easy. It includes website forms for collecting user data such as addresses, phone numbers, etc. In addition, it automatically notifies the website owner via an email when someone has registered on the site. The email contains all of the information that the user entered. In addtion, all of the information is saved in a secure database for later use.
  • Photo Gallery - The Photo Gallery tools allow you the ability to create galleries (for example: Irrigation Photos, Landscape Installations, Ponds, etc.) and then quickly upload pictures from you PC over the Internet. You can also manage the images on the site by making them Active (they appear on the website) or Inactive (they do not appear on the website) and you can change the gallery for a picture.
  • Customer Portal - One of our latest tool allows you to provide a private area to communicate with your customers. Using our online admin website, you can add personal notes, upload photos, update private customer calenders, upload PDFs, landscape designs, and other file types. Your customers will login and only see their notes, photos, and files. We can also add links in the customer portal to accept payments.
  • Refer-A-Friend - Our Refer-A-Friend tool gives your website visitors a chance to refer your company to a friend. They can enter a from name, from email, to name, to email, and a message. An email is sent from your website and the referral information is saved in a database that you can access at any time via our administration tools.
  • Landscape Material Calculators - Our easy to use landscape calculators will keep your customers and prospects coming back to your website. We currently have mulch, stone, and gravel calculators. We can also create custom calculators. After they have calculated how much material they need, we can even direct them to a bulk order form to place an order online.
  • Newsletter Editor - Newsletters are a great way to stay in touch with your customers. Our Newsletter Editor makes it easy to create a monthly newsletter and distribute it to your customers with a click on the mouse.

Nursery Website Examples

The following are some examples of Nursery Websites that we have created:

  • Snow Knows - Snow’s Garden and Landscape Center has been serving Charlottesville and the surrounding area for almost 100 years! It is now owned and operated by the fourth generation of the Snow family. We designed a site that emphasized their rich history and the great products and services that they offer. We even added some of their television commercials.
    Visit Website
  • Lavender Mountain - Lavender Mountain Hardware & Garden, owned and operated by Virginia and Spencer Brewer, wants you to have the best shopping experience ever. From the handles on the front door, which are made out of hammers to the beautiful Garden Center with hundreds of plants to choose from, you'll know you've come to a special place.
    Visit Website
  • Woodys - Woody’s Wholesale Nursery has 13 acres with 40 greenhouses of southern flowering trees, shrubs and perennials. They are family owned and operated with over 30 years of experience. They are dedicated to serving their valued customers, both landscape contractors and homeowners with friendly knowledgeable service and quality plants.
    Visit Website
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